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Barry and Marla Beck, co-founders of Bluemercury, Inc. honored at 2017 DreamBall at Cipriniani Midtown Manhattan...

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The 33rd Annual Dream Ball benefiting Look Good Feel Better program was held at the majestic Cipriani Midtown Manhattan on Wednesday, September 27, 2017.  

The event was a huge success where they received $1.4 million by the honorees and the beauty industry. They raised $120,000 in their balloon auction. Some of the distinguished guests included Leonard A. Lauder and celebrity presenters were Elle Macpherson and Jamie Colby lending their support. 

Jamie Colby is the recipient of various awards such as: National Edward R. Murrow Award for coverage of 9/11, the Clarion Award from the Association for Women in Communications, the Grace Allen Award for investigative reporting in 2000 and was named Television Week's “Rising News Star to Watch.”  

Donald Loftus, President of Parlux, Inc. Ltd. and Bluemercury, Inc. Co-Founders Barry and Marla Beck were awarded with 2017 DreamBall honorees for their efforts and support of the program.

Also Krysta Rodriguez, a breast Cancer Survivor, Tony-nominated Broadway veteran and Star of NBC’s ‘Trial & Error’ was honored as 2017 DreamGirl. Krysta performed two beautiful songs for guests and shared her personal story battling with cancer.

Danyelle Boilard-Paul, Executive Vice President of Clarins Group USA Inc. opened the evening elaborating on the mission and achievements of the orgznization, followed by an engaging speech by Jamie Colby, Host of Strange Inheritance® on the FOX Business Network. 

Marla and Barry Beck are the co-founders of Bluemercury, Inc., the largest luxury beauty retailer and chain spa in the nation, founded in 1999 and sold to Macy’s Inc. in March 2015.

Marla was named as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs. Marla was Ernst and Young’s Entrepreneur of the Year in 2005. 

Donald Loftus, President of Parlux Ltd. was also a 2017 DreamBall Honoree.  He came out of a brief retirement to be President of Parlux Ltd. and Executive Vice President of Perfumania Inc. He has held the position of President & CEO for a number of companies including P&G Prestige North America, Wella’s Cosmopolitan Cosmetics US, Escada Beaute, Yves Saint Laurent Beaute U.S. and Sanofi Beaute, North America. 

Look Good Feel Better is a program that teaches beauty techniques to women with cancer helping them manage the appearance side effects of their treatment. Since 1989 Look Good Feel Better has helped nearly 1 million people in the U.S. and more than 1.8 million people around the world regain self-confidence and self-esteem during cancer treatment. Their 15,000 workshops are free and available in all 50 states, the District of Columbia and Puerto Rico in 2,000 host locations. Their impact is also global in 25 countries through a network of licensed affiliates.

The program includes lessons on skin and nail care, cosmetics, wigs and turbans, accessories and styling.  They help people with cancer to find some normalcy in a life that is by no means normal.

The program is open to all women with cancer who are undergoing chemotherapy, radiation, or other forms of treatment.

The organization is supported in the U.S. by more than 150 companies with financial, product and in-kind donations. The cosmetics industry has donated more than 1 million pieces of cosmetic and skin care products to the organization valued more than $ 14 million.

Look Good Feel Better is a collaboration of the Look Good Feel Better Foundation of the Personal Care Products Council, the American Cancer Society, and the Professional Beauty Association

For more information, to find a workshop or to donate, visit

Editor in chief:  CS Lee    Contributing location writer:  Mitchell Acks      Photoes by CS Lee

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